Google is an ever changing tool that is imperative for businesses to survive. Because of this, we believe it is best for your business to make the most of the free tool, Google My Business. We are here to discuss four reasons local businesses need to use Google My...

What does it take to build a strong digital foundation? From signing up for social media to experimenting with online advertising, business owners are inundated with advice about what they “need” to establish or grow their online presence.  Those channels are useful,...

Any smart digital strategy begins with a sales funnel. Whether you’re an eCommerce store or a B2B company, a sales funnel sits at the very core of a solid marketing foundation.  Creating an automated funnel allows your business to continuously attract your ideal...

What comes to your mind when you think of automation? Auto-responders? AI? The inevitable robot takeover? However long the list of related words or phrases pops into your mind is, authenticity is probably not on it.  And yet, knowing how to weave your authentic brand...

How does your business gain customers? And more importantly, are you keeping those customer? Outlining the path of your potential buyers is perhaps one of the most important marketing tasks you can do.  It takes the guesswork out of customer interaction and...

You’ve worked hard to build your business. You’ve planned. You’ve executed. You’ve done everything you can to provide value to the world.  And then, through no fault of your own, the inevitable... Life happens. Plans fall through. And, even with sustained...

Sales & marketing alignment is the process of connecting two vital aspects of your business in order to maintain a sustainable system to generate, nurture, and close leads. In business, marketing is defined as being able to promote products and services as well as...

Monitoring your brand is an essential part of marketing & should be a key piece of your business strategy. But what happens in times of uncertainty? How can you monitor (& how do you respond to) what’s being said about you online during a crisis? What is Brand...

In 1996, Bill Gates wrote an essay with a now-infamous title, “Content is King”. In 2020, content domination is still very much a reality. Content, and more specifically content marketing, is an integral part of growing your business online. From email campaigns to...