There is no doubt that 2020 has been a pivotal year for your business. There have been major digital shifts for financial service professionals. From the quick shift to remote work, to the adjustment of navigating our daily business activities, we are all mindfully...

Email marketing is an essential part of a smart digital marketing strategy however, it's often under utilized.  Equal parts storytelling & sales, a strong email marketing strategy inspires potential customers to purchase and current customers to spread the news about...

MarTech or Marketing Technology is a term used to describe any software, initiatives, efforts, and tools that harness technology to achieve marketing goals and objectives. Essentially...it's the blending of marketing & technology. And hey - every great carpenter...

How is your business coping with COVID-19?  And...How will it survive?  If you’re a business owner, executive, hell...even an employee, those questions have been swirling around in your mind for quite some time.  Admittedly, this year has been one for...

Welp...we’ve done it!  We’ve made it to the 4th quarter of 2020. And successfully reaching the end of a year that’s had more twists & turns than a David Fincher film is really saying something.  The last quarter of the year is a special one for...

Smart women in business...time to unite & inspire! Hustling for your business can be draining at times. But...remember you can’t out-hustle a good strategy (thanks Kelly O’Neill). We at Smart Girl aspire to inspire other women who are busy making their dreams come...

The #1 goal of any marketing strategy is to get a business in front of their target audience. Companies spend no shortage of time, energy, and money to do so. And who can blame them? At its core, marketing’s function is to communicate the value of goods & services...

2020 was quite a whirlwind...but it’s not over. So, don’t let your marketing strategy get tired in the final Q4 stretch.  Spark your Q4 entrepreneur spirit with some of our all time favorite quotes. Let them energize your upcoming marketing plans to end the year...

If you are a marketing junkie looking to get your fix on facts, you came to the right place. Our team loves to geek out over the data and stats that drive our marketing efforts. So, whether you are planning your next email marketing campaign, monitoring your landing...

As a business, wanting to increase the number of new clients often where we spend the most time, energy, and budget. Companies survive & thrive based on how much of the value they put out is received by the public.  We try. Test. Then, we try again.  All...