In every business there comes a turning point where investment in smart marketing is required to reach the next level. Perhaps you’re just starting out and you need a big push in the form of a new marketing strategy to get going. Or maybe you’re well-established but...

At Smart Girl, we know the impact that implementing new digital marketing tricks and trends can have on your business. As companies are pivoting now more than ever, the time to seek out new marketing tricks to add to your strategy’s arsenal is now!  Allow guest...

The role marketing departments play in a company’s growth has changed dramatically over the past couple of decades. It’s all about making decisions based on data. Marketers have unprecedented access to data, and when properly analyzed, that data is a game-changer....

A well-designed website is the cornerstone of any business. Without a smart traffic generation strategy though, you run the risk of missing out on valuable visitors and qualified leads. You’ve heard the phrase, “if you build it, they will come,” right? But when it...

When it comes to website metrics, conversions, the amount of website visitors who turn into clients or customers, is at the very top. Monitoring this metric is incredibly important because conversion rates have a direct impact on ROI. Typically, the more a business is...

For businesses looking to reach their audience en masse, email marketing is one of the most effective marketing methods around. According to eCommerce giant, Oberlo, for every $1 spent on email marketing, companies can expect a return of $42 — an ROI of 4200%! ...

Mindset as an entrepreneur is critical. Your mindset contributes to how you get up each day to seize the day and live your dream.  As a woman-owned business, leading a team of smart entrepreneurial-minded experts to serve clients across many industries, we are...