It’s true (and exciting) that occupancy rates are starting to rebound for many senior living communities. But, that doesn’t mean it’s time to take your foot off the marketing gas pedal. In order to achieve pre-pandemic profitability and beyond, senior living operators...

How satisfied are you with the current marketing automation strategy for your senior living community? What’s your ROI? According to Invespro, businesses that use marketing automation can see an 80% increase in lead generation and a 77% increase in conversions. If...

Is your senior living sales funnel optimized for success? When it comes to digital marketing, crafting a smart sales funnel is a surefire way to uplevel your online presence. With it, you can secure a steady stream of new, qualified inquiries. But when the inquiries...

No one can deny how important online marketing is for the senior living industry. Even if all you have is a minimal website and Google Business profile — that is a good starting point to be seen by those searching for senior housing options.  The reality is, in...

Are you utilizing automation in your senior living marketing strategy? Marketing automation is the process of streamlining, scheduling, and measuring specific marketing activities, like email messages, in a sequence (or workflow).And there are many benefits to...

How are you driving qualified inquiries to your community? With an increasing reliance on digital, senior living communities must be proactive in how to reach families seeking local options for a loved one. Does your senior living community have a system for driving...

The role of Fractional CMO has grown in popularity in recent years...for many reasons. Modern business models embrace the value that fractional leadership can bring to their business. With years of experience to produce a smart and proven strategy, plus a team to help...

What are your marketing plans for the new year? If you haven’t already, now is the time to hone in on a smart digital marketing strategy for 2022.  This past year has brought about several changes to the digital marketing landscape. From fluctuating algorithms to...

As a business, finding your brand voice is an essential, but often missed, piece of a smart marketing strategy. Your brand voice is how you present in the content you create, on social media, and while interacting with clients and potential clients online.  Not...