As senior living communities compete for the same occupants in today’s increasingly competitive landscape, effective senior living marketing team is more important than ever. Standing out from your competition is the #1 reason why your senior living community needs an...

Do you want a solution to supercharge leads for your senior living community? With the 3 P’s of marketing automation, you can do just that! If you’re unfamiliar with marketing automation, don’t worry — you’re not alone. The word automation conjures up images of robots...

Are you ready to ramp up your senior living community’s marketing automation efforts this year? Congrats! Committing to that goal is the easy part. Making your marketing smarter starts with choosing the right marketing automation system for your organization. There...

At Smart Girl, we are all about sharing smart strategies for smart business owners. In this month’s Guest Feature, we have top tips for financial advisors who want to optimize their website.  Great websites bring in leads, drive sales, and elevate your brand. Of...

With 2023 now in full swing, many of the senior living operators we work with are gearing up to launch their next round of automated email marketing campaigns. And they’re reaching out to us for guidance in crafting emails that stand out from all the other traffic in...

So…you’ve been considering marketing automation as part of your community’s digital strategy, eh? Congratulations! That is exciting… and one of our favorite digital marketing strategies is marketing automation for senior living operators. Marketing automation in the...

How are your senior living search strategies going to change in the New Year? There is no way around it: Google is hands down the single most utilized search engine in the world. As of January 2024, it owns 91% of search engine market share.That means if you want your...

The goal sounds simple in theory: increase occupancy by creating 10% more online traffic. It’s a goal we hear often from senior living clients. Senior living digital marketing strategies can help you increase occupancy. But, how do you move beyond setting that goal...

With Q4 well underway and budget season in full swing, we know that you’ve already got our eye on trends to grow your occupancy. As marketing consultants for senior living operators, we’re looking at new digital marketing trends. Understanding these trends can help...

The end of the year is always an exciting time in business. From holiday marketing plans to Black Friday campaigns, November & December are always jam-packed with opportunities to reach clients with lots of holiday cheer.  I know some are anxious to jump feet...