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8 Essential Tips for Mastering Content Marketing in Senior Living
Content marketing in senior living helps families make decisions about care and community, ensuring support during their journey. With digital platforms leading the way, senior living marketers must create content that informs and engages families meaningfully In...
Redesigning Your Senior Living Website: A Comprehensive Handbook
Let's be honest: the internet isn't going anywhere, and it's shaking things up for senior living communities. As a result, families and seniors are scrolling, clicking, and swiping their way to important decisions about care and living arrangements. In fact, your...
5 Trends & Challenges in Senior Living with KJB Sales Consulting
The modern era of senior living marketing and sales has a constantly changing landscape. As technologies are embraced and consumers are becoming savvier, senior living operators must look externally for experience and inspiration for moving the needle on occupancy. ...
Evolving Your Brand: Tips for a Strategic Brand Refresh
Ever wonder why certain companies decide to do a complete branding overhaul? Almost any company you can think of has refreshed their look at one point or another. Apple, Starbucks, Pepsi… you name it. But what is the reason behind these branding “glow-up’s”? A brand...
Marketing Metrics that Matter for Senior Living Operators
In today’s digital age, where every click, interaction, and impression is at your fingertips, the abundance of data can be both a marketer's dream and their biggest challenge. As a marketer it can be difficult to discern what data truly matters. In an effort to...
The Ultimate Guide to Senior Living Marketing Automation Tools
In the ever-evolving world of senior living marketing, staying ahead of the curve is not just an option—it’s a necessity. As the digital landscape becomes increasingly complex, senior living marketers are turning to marketing automation tools to streamline their...
Underutilized Communication Tactics for Senior Living Operators
Building relationships is the backbone of successful senior living marketing. Effective communication is the backbone of solid relationships. For senior living marketers, finding the right communication points with the right message at the right stage of the...
Benefits of Adding Automated Lead Nurturing & Reporting on Your Digital Strategy – Part Three
In our three-part series of the Impact of Digital, we’ve been covering the value of having a holistic digital marketing strategy for senior living operators. Part One focuses on the foundation elements of a smart digital strategy. In Part Two, we cover smart search...
The Impact of Solving for Better Search on Your Digital Strategy – Part Two
Senior living communities and operators who thrive in the modern day marketplace, must implement a digital-first strategy that drives qualified inquiries to their communities. At the helm of qualified inquiries is the importance of a smart search strategy. Your search...
The True Impact of a Holistic Digital Marketing Strategy for Senior Living Operators – Part One
In order for senior living communities and operators to thrive in the modern day marketplace, senior living marketers must adopt a digital-first marketing strategy. According to WelcomeHome’s Case Study on Best Practices for Winning Online Leads, “Online leads are a...
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Smart Girl Case Study: How The Gatesworth Turned Automation Into Authentic Connection
Table of Contents: Client Overview The Challenge The Automation Solutions Overall Results Automation Overview & Impact Lessons Learned & Best Practices What The Data Says Differentiating Your Automation Campaigns From Your Competitors The Gatesworth is a...
Senior Living Digital Marketing Funnel: Break Free from Third-Party Referral Reliance
Senior living operators face increasing pressure to grow occupancy rates and generate high-quality leads — all while minimizing costs. Many communities have traditionally relied on third-party referral companies to fill vacancies, but this approach is becoming less...
Busting Digital Marketing Myths: A Smart Guide to Quality Traffic, Leads & Automation
In a digital world bursting with buzzwords and quick fixes, it’s easy to fall for marketing myths that promise magic but deliver little more than wasted effort. Our experience has taught us that staying ahead means questioning assumptions and relying on hard data. ...
Guest Post: Crafting Engaging Senior Living Content
At Smart Girl Digital, we are all about sharing smart strategies for smart marketers. In this Guest Feature, we are excited to bring you expert insights from Katharine Ross, who shares top tips for crafting engaging senior living content. Whether you’re looking to...
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