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Busting Digital Marketing Myths: A Smart Guide to Quality Traffic, Leads & Automation
In a digital world bursting with buzzwords and quick fixes, it’s easy to fall for marketing myths that promise magic but deliver little more than wasted effort. Our experience has taught us that staying ahead means questioning assumptions and relying on hard data. ...
Guest Post: Crafting Engaging Senior Living Content
At Smart Girl Digital, we are all about sharing smart strategies for smart marketers. In this Guest Feature, we are excited to bring you expert insights from Katharine Ross, who shares top tips for crafting engaging senior living content. Whether you’re looking to...
Embracing Growth and Resilience in Senior Living Leadership
The senior living industry demands a unique blend of empathy, strategic thinking, and resilience. Leaders in this space carry the immense responsibility of not only managing operations but also cultivating environments where residents thrive and employees feel...
Data-Driven Decisions: Reporting, Analytics, & Marketing KPIs for Smart Senior Living Marketers
The senior living industry continues to evolve rapidly, and 2025 is poised to bring new challenges and opportunities for marketing leaders. With shifting demographics, heightened competition, and rising consumer expectations, data-driven decisions are no longer...
Purpose-Driven Living: Anna Hall’s Vision for Senior Living
The senior living industry is facing unprecedented challenges. From staffing shortages and rising costs to changing resident expectations, providers are constantly seeking ways to innovate and improve. But what if the key to thriving in this complex environment lies...
Where to Connect: Senior Living Conferences in 2025
A new year brings fresh opportunities to learn, grow, and connect in the senior living industry. One of the most rewarding aspects of serving this field is building relationships with passionate professionals who are dedicated to improving senior care, aging services,...
Balancing In-House and Agency Expertise for Senior Living Marketing Success
In-house marketing teams are the backbone of any successful senior living marketing strategy. By equipping these teams with the right skills and knowing when to leverage external expertise, operators can achieve more impactful and efficient campaigns. On an episode...
Humanizing Senior Living Sales: Empathy, Technology, and Shifting Perceptions
The senior living industry is witnessing a profound shift in how communities connect with families, residents, and prospects. Traditional sales methods are giving way to approaches that prioritize authenticity, empathy, and personalization. In an era where decisions...
Smart Girl’s Guide for Effectively Utilizing AI-powered Senior Living Solutions in 2025
As marketers, we’re no strangers to innovation, but AI is taking things to a whole new level. From mind-blowing tech breakthroughs to game-changing platforms, it feels like the AI world evolves faster than we can refresh our feeds. Keeping up? That’s the hard part. ...
Transforming Senior Living Sales: Contact Center Insights from Rachel Keller
Senior living communities face unique challenges in today’s fast-paced, tech-driven world. From managing leads effectively to creating exceptional first impressions, operators are constantly seeking innovative solutions to stay ahead. In season one of The Collective...
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Recent Posts
Senior Living Marketing Strategy that Sticks: The Smart Way for Operators to Get Results
Senior living marketing leaders are often overwhelmed by the pressure to generate qualified leads, manage complex tech stacks, and balance competing demands from ownership and sales teams. This article explains why a strategy-first approach is critical for driving...
Clicks & Community: Highlights From Our Senior Living Marketing Summit
At Smart Girl Digital, we know that great senior living marketing doesn’t just generate leads, it builds trust, nurtures relationships, and helps families take the next step with confidence. That’s exactly why we created Clicks & Community: The Senior Living...
AI in Senior Living: 5 Game-Changing Ways to Market Smarter (Not Harder)
Senior living sales and marketing professionals are embracing AI tools, like ChatGPT, to write emails, captions, blogs, and more. Generative AI solutions are exciting to explore for senior living content plans and content creation. But...are you missing out on...
Hyper-Local Google Ads for Senior Living: How to Turn Nearby Families into Move-In Tours
Let’s be real: Most senior living communities can’t afford to waste ad dollars on a low-performing paid search strategy. Yet, without a strong Google Ads strategy in place, that’s exactly what happens. Google Ads for Senior Living If you’ve ever asked, “Why are we...
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