Smart fact, 80% of today’s homebuyers are looking for a new home online! That means if you are looking wanting to grow your business in 2019, then you need to have a rock-solid online and digital presence.
New homeowners or first time home buyers are looking for your services online right now. Will they find you?
In order to win in 2019, it is time to get your digital presence up-to-date so these eager new clients can easily find you!
Here are our smart SEO tips for real estate professionals:
1. Use high-quality images and video
Home buyers are visual. Your website photos need to be high resolution and current. Videos need to be professional, clear, and steady.
There are many tools for creating a quality video without a high price tag.
However, spend the time and expense needed to ensure your video is high quality and compelling (buyers…and your sellers will thank you!)
2. Dial in one target keyword per page & one page per keyword
Often people think SEO is all about creating a ton of pages of content focused on your target keywords. Instead, focus on writing robust pages of content using your target keyword that leads your ideal client through the journey of choosing you as their local real estate expert.
Those pages should include lots of photos and should lead your user through the information…ultimately leading them to make an inquiry, scheduling a tour, or giving you a call.
Not sure what keywords to focus on? Check out your Google Search Console or try using the Google Keyword Planner tools.
3. Assess your site’s speed
Google places value on websites that load quickly. You can check your site speed with Google’s site speed test tool.
In Neil Patel’s blog “How Loading Time Affects Your Bottomline“, he quotes that 47% of consumers expect a web page to load in 2 seconds or less.
4. Don’t ignore the technical SEO meta-data
It is not as scary as it sounds. Your website’s SEO meta-data is
5. Optimize your user’s experience