Smart Senior Living Strategies
Helping communities find, attract, & connect with local families seeking senior living options.
Through our proven strategies and methods, we help transform the digital strategy for senior living communities with expert-led, well-crafted, impactful campaigns that drive more qualified inquiries
When you are in senior living or aging service industries, you know that serving older Americans requires heart, compassion, and care.
85% Baby Boomers use the Internet
From those boomers who are online:
You see…it makes sense that more and more baby boomers are turning to the Internet to start their research on senior living for themselves or an aging loved one. It’s time for your community to have a strong digital strategy for senior living communities that keeps you relevant and top of mind!
So…are you showing up where families are searching?
Going digital doesn’t mean you have to lose the warmth and care that is felt in each of your communities. Going digital means you are remaining relevant for those baby boomers who are starting their search online, and you are showing up where they are searching.
Through thoughtful and personalized strategies, your community’s message can reach further and be heard louder, if you are doing it the right way.
You know you need to review and refine your digital marketing strategy. New innovations, advanced data, and automation tools are around every corner.
But…what should you be doing?
How are you going to keep up with the changing trends?
Should you just trust those big industry agencies, like everyone else?
Smart Strategies
That Get Results
Request a free Senior Living Strategy Call 
Let’s discuss your current digital efforts and ideas for how we can help you make a move in your local markets.
Katie has a sharp and analytical mind, and yet is very creative and constantly innovating, researching and exploring new ways to bring in results for the team. Her data-driven approach to marketing growth is invaluable, and she’s a great team player (not to mention a superwoman when it comes to managing events).
Reducing Reliance on Third-Party Referral Websites
Third-party referral websites have established themselves as a valued source for families and providers. They will continue to deliver qualified traffic of families looking for and in need of your community’s care.
What if… you could stop competing with 4 to 5 other communities for those third-party inquiries?
The rising reliance on paid third party referral websites has made digital marketing for senior living communities feel a bit daunting. Causing most senior living operators to expect high cost-per-move-in rates.
What if… you didn’t have to pay 1st month’s rent just to win the move-in?
By capturing a lead earlier in the process and devising a warm and personal nurturing process, senior living communities nationwide are quickly lowering their cost-per-lead while building a relationship with families at the beginning of their caregiver’s journey.
For senior living communities, this means having a strong digital strategy.
A Strong Digital Strategy Includes:
Finding the local audience who is searching online by targeting and optimizing the right channels
Attracting the audience with the right message that meets their needs on their journey
Converting those families through passionate messaging that answers their questions while providing peace of mind
Strategic Digital Marketing Leaders With Proven Results
At Smart Girl, we see the change happening in the senior living industry. Yes, your audience – baby boomers – are turning to the Internet to start their research. Will they find your community?
We’ve spent our time focused on developing traffic generating strategies to bring you qualified traffic that is ready to start an in-person conversation with your team.
We partner with operators to deliver a personalized and manageable digital strategy for senior living communities that is going to showcase the true story of living in your community and change the perspective of senior living in the 21st century.
Our founder, Katie, has spent several years working directly in the industry transforming the digital foundation for dozens of communities. Through her leadership and proven experience, her strategies have been recognized by many of the industry’s thought leaders and innovators.
We don’t offer cookie-cutter plans that everyone else is doing. We deliver a strategy that is focused on the census needs at each of your communities.
These smart strategies have delivered results for clients wanting to win more leads before lead aggregators – like A Place for Mom and Caring.com – take the lion’s share of your 1st month’s fees.
I have worked with Katie for the past 4 years on several projects. Not only is she an excellent team member because she is efficient and well-organized, but she exemplifies everything you need in a Digital Marketer. She has an innate ability to strategize short- and long-term Marketing goals, and her approach is fresh and concise. Katie will always provide you with effective strategies that will help increase your business’s traffic in a straightforward, honest manner.
Digital Services for Senior Living
Local Search Optimization
Reputation Management
Email Marketing & Automation
Content Development
Digital Strategy Consulting
Website Conversion Rate Optimization
With the recommendations and strategic implementation of the Smart Girl strategy, senior living communities should see a 3x increase in digital inquiries. Most communities are able to double the number of tours booked for their community relations team.
Connect with Smart Girl Digital to better understand what options would be best for your communities.
Request a free Senior Living Strategy Call
Let’s discuss your current digital efforts and ideas for how we can help you make a move in your local markets.