Why work harder when you can work SMARTER

The Smart Girl team is on a mission to be the trusted marketing partner for senior living operators who want to implement thoughtful & strategic marketing technology into their sales process to increase inquiries, tours, and move-ins.

Build smart and savvy marketing campaigns that create an ROI with Smart Girl Digital.

Our team can help your team alleviate the stress and time-sucking task of figuring out what works. We have proven strategies and frameworks that deliver ROI-boosting results.

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Start by choosing the right team…

  • Katie H.

    Owner & CEO

    Dutch Bros' Iced Double Torture (Extra Double Shot Vanilla Mocha)

    My favorite superhero is Wonder Woman

    I Support Life Senior Services & The Bench Foundation

    I am currently reading historical fiction by authors Fiona Davis, Renee Rosen, & Emily Gilbert

  • Danielle O.

    Operations Manager

    Cold Brew with Sugar Free Vanilla and Cream Cold Foam

    My favorite superhero is Wonder Woman

    I support the Henderson Cowboys Youth Football

    I am currently reading Purple Goldfish

  • Sarah S

    Lead Client Strategist

    Vanilla Latte (2 shots of espresso)

    My favorite superhero is Elastigirl

    I support Lean In STL

    I am currently reading Purple Goldfish & Lessons in Chemistry

  • Lindy C.

    Marketing Project Coordinator

    Iced Black Coffee

    My favorite superhero is Iron Man

    I support Every Mother Counts

    I am currently reading Think Like a Monk by Jay Shetty

  • Margaret M.

    Client Services Team Lead

    Iced brown sugar shaken espresso w/ oat milk

    My favorite superhero is Spiderman

    I support the Alzheimer's Association of Central Ohio

    I am currently reading a Thriller by Riley Sagar

  • Lauren S.

    Marketing Assistant/ Project Coordinator

    Caramel Latte (Hot or Iced)

    My favorite superhero is Cat Woman

    I support the Alzheimers Association in Oklahoma

    I am currently reading The Courage to be Disliked & Purple Goldfish

Our Promise

We are the big agency alternative to digital strategy done right.

We are a boutique digital strategy agency who works with senior living partners to meet the occupancy goals of today and the digital strategy growth of tomorrow.

Smart Strategy grounded in proven results

Expert Execution lead by experienced marketers

Connect with Community in a way that gives back to the greater good

Smart Girl team members have experience working for and leading in-house senior living marketing teams. We are a trusted partner and client advocate dedicated to helping training, elevate, and accelerate digital marketing best practices across the industry!

Delivering Revenue Generating Solutions

Our Trusted Partners

We partner with qualified organizations serving the senior living industry who are ready to implement smart digital strategies that move customers. We support in-house marketing teams who need the guidance and implementation of marketing tactics that increase inquiries, tours, and move-ins.

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What Our Clients Are Saying

Smart Girl Digital looked at our program holistically and offered really specific, yet achievable, ways for elevating our efforts. We feel confident that the path presented to us will enable us to achieve a better digital program in both the short and long term.

Cindy S.

Director of Marketing & Communications

I have worked with Katie for the past 4 years on several projects. Not only is she an excellent team member because she is efficient and well-organized, but she exemplifies everything you need in a Digital Marketer. She has an innate ability to strategize short- and long-term Marketing goals, and her approach is fresh and concise. Katie will always provide you with effective strategies that will help increase your business’s traffic in a straightforward, honest manner.

Julia A.

Creative Director

Katie developed strategic marketing plans to launch and fill multi-day events; her efforts even led to our first conference selling out. During each campaign, she effectively tracked results with precision to pivot along the way and optimize for the next sequence. Two of Katie’s greatest strengths are creative thinking and problem solving, which make her incredibly effective at coming up with unique ideas and stretching the budget as far as possible.

Victoria E.

Corp Director of Marketing