by Lauren S | Oct 8, 2025 | Senior Living Sales Strategies
Sales and marketing teams in senior living are working harder than ever. Both sides are passionate about what they do. Both care about helping families find the right community. And both ultimately want the same thing – healthy occupancy and census growth. So...
by Lauren S | Aug 13, 2025 | Senior Living Sales Strategies
Clicks & Community: Highlights from our Senior Living Marketing Summit At Smart Girl Digital, we know that great senior living marketing doesn’t just generate leads, it builds trust, nurtures relationships, and helps families take the next step with confidence. That’s...
by Lauren S | Apr 9, 2025 | Senior Living Sales Strategies
Senior living operators face increasing pressure to grow occupancy rates and generate high-quality leads — all while minimizing costs. Many communities have traditionally relied on third-party referral companies to fill vacancies, but this approach is becoming less...
by Lauren S | Feb 18, 2025 | Senior Living Sales Strategies
At Smart Girl Digital, we are all about sharing smart strategies for smart marketers. In this Guest Feature, we are excited to bring you expert insights from Katharine Ross, who shares top tips for crafting engaging senior living content. Whether you’re looking to...
by Lauren S | Dec 17, 2024 | Senior Living Sales Strategies
The senior living industry is witnessing a profound shift in how communities connect with families, residents, and prospects. Traditional sales methods are giving way to approaches that prioritize authenticity, empathy, and personalization. In an era where decisions...
by Lauren S | Sep 11, 2024 | Senior Living Sales Strategies
In today’s digital age, where every click, interaction, and impression is at your fingertips, the abundance of data can be both a marketer’s dream and their biggest challenge. As a marketer it can be difficult to discern what data truly matters. In an effort to...
