by Katie H | Nov 9, 2020 | Business
Email marketing is an essential part of a smart digital marketing strategy however, it’s often under utilized. Equal parts storytelling & sales, a strong email marketing strategy inspires potential customers to purchase and current customers to spread the...
by Katie H | Oct 26, 2020 | Business
MarTech or Marketing Technology is a term used to describe any software, initiatives, efforts, and tools that harness technology to achieve marketing goals and objectives. Essentially…it’s the blending of marketing & technology. And hey – every...
by Katie H | Oct 19, 2020 | Business
How is your business coping with COVID-19? And…How will it survive? If you’re a business owner, executive, hell…even an employee, those questions have been swirling around in your mind for quite some time. Admittedly, this year has been...
by Katie H | Oct 12, 2020 | Business
Welp…we’ve done it! We’ve made it to the 4th quarter of 2020. And successfully reaching the end of a year that’s had more twists & turns than a David Fincher film is really saying something. The last quarter of the year is a special one for...
by Katie H | Oct 5, 2020 | Business
Smart women in business…time to unite & inspire! Hustling for your business can be draining at times. But…remember you can’t out-hustle a good strategy (thanks Kelly O’Neill). We at Smart Girl aspire to inspire other women who are busy making their...
by Katie H | Sep 21, 2020 | Business
The #1 goal of any marketing strategy is to get a business in front of their target audience. Companies spend no shortage of time, energy, and money to do so. And who can blame them? At its core, marketing’s function is to communicate the value of goods & services...
