by Katie H | Oct 13, 2021 | Business
As a business, finding your brand voice is an essential, but often missed, piece of a smart marketing strategy. Your brand voice is how you present in the content you create, on social media, and while interacting with clients and potential clients online. Not...
by Katie H | Sep 13, 2021 | Business
In every business there comes a turning point where investment in smart marketing is required to reach the next level. Perhaps you’re just starting out and you need a big push in the form of a new marketing strategy to get going. Or maybe you’re well-established but...
by Katie H | Sep 7, 2021 | Business
At Smart Girl, we know the impact that implementing new digital marketing tricks and trends can have on your business. As companies are pivoting now more than ever, the time to seek out new marketing tricks to add to your strategy’s arsenal is now! Allow guest...
by Katie H | Aug 12, 2021 | Business
The role marketing departments play in a company’s growth has changed dramatically over the past couple of decades. It’s all about making decisions based on data. Marketers have unprecedented access to data, and when properly analyzed, that data is a game-changer....
by Katie H | Jul 12, 2021 | Business
A well-designed website is the cornerstone of any business. Without a smart traffic generation strategy though, you run the risk of missing out on valuable visitors and qualified leads. You’ve heard the phrase, “if you build it, they will come,” right? But when it...
by Katie H | Jun 15, 2021 | Business
When it comes to website metrics, conversions, the amount of website visitors who turn into clients or customers, is at the very top. Monitoring this metric is incredibly important because conversion rates have a direct impact on ROI. Typically, the more a business is...
