by Lauren S | Nov 13, 2024 | Business
The Digital Transformation of Senior Living Let’s be honest: the internet isn’t going anywhere, and it’s shaking things up for senior living communities. As a result, families and seniors are scrolling, clicking, and swiping their way to important...
by Lauren S | Oct 9, 2024 | Business
Ever wonder why certain companies decide to do a complete branding overhaul? Almost any company you can think of has refreshed their look at one point or another. Apple, Starbucks, Pepsi… you name it. But what is the reason behind these branding “glow-up’s”? A brand...
by Lauren S | May 24, 2024 | Business
In order for senior living communities and operators to thrive in the modern day marketplace, senior living marketers must adopt a digital-first marketing strategy. According to WelcomeHome’s Case Study on Best Practices for Winning Online Leads, “Online leads are a...
by Lauren S | Feb 22, 2024 | Business
In senior living, employer branding is just as important as general branding for your ideal residential audience. Finding, attracting, and retaining top talent has become increasingly more difficult in recent years. So..when was the last time you looked at your...
by Lauren S | Jan 30, 2024 | Business
The senior living customer journey is not a linear path. We are not selling socks! Families are not searching, clicking, and buying all in one web session. The senior living customer journey can be a long and varied process for families. Depending on the event...
by Lauren S | Jan 10, 2024 | Business
We are welcoming in a New Year of learning and advancing the senior living industry. One of the great things about serving this industry is connecting with other professionals who have the heart and passion to serve senior living, senior care, and aging service...
