by Katie H | Mar 23, 2020 | Business
In 1996, Bill Gates wrote an essay with a now-infamous title, “Content is King”. In 2020, content domination is still very much a reality. Content, and more specifically content marketing, is an integral part of growing your business online. From email campaigns to...
by Katie H | Mar 16, 2020 | Business
We’re often asked how to do it all. When we speak with business owners about scaling their brands (in marketing or just in general), the pushback often has to do with the amount of time needed to complete new business tasks…that’s where business automation...
by Katie H | Feb 13, 2020 | Business
Your online reputation is more than just your star rating. When it comes to the value of your online reviews, there are several factors to consider. So, what should you be looking at when you evaluate the value of your current reviews? Let’s look at the 7 main...
by Katie H | Jan 27, 2020 | Business
If you’ve been following along, you now recognize the value of reviews. For local businesses, online reviews, like those on Google, have rapidly become the new “word of mouth”. Especially in the aging services industries. Getting more reviews is essential to getting...
by Katie H | Jan 8, 2020 | Business
We all read reviews. From finding a financial advisor to seeking activities for a family vacation, we want to know what to expect if we choose to spend our money with a particular business. But what is the real value of reviews? Maybe you’re interested in buying a new...
by Katie H | Dec 3, 2019 | Business
It’s December. Your occupancy marketing plans are in full swing for the end of the year. You are focusing on hitting your year-end occupancy goals. You are making the most of your remaining 2019 budget, traffic, and end of the year event festivities. ...
