by Lauren S | Nov 19, 2024 | The Collective
Content marketing in senior living helps families make decisions about care and community, ensuring support during their journey. With digital platforms leading the way, senior living marketers must create content that informs and engages families meaningfully In...
by Lauren S | Nov 13, 2024 | Business
The Digital Transformation of Senior Living Let’s be honest: the internet isn’t going anywhere, and it’s shaking things up for senior living communities. As a result, families and seniors are scrolling, clicking, and swiping their way to important...
by Lauren S | Nov 4, 2024 | The Collective
The modern era of senior living marketing and sales has a constantly changing landscape. As technologies are embraced and consumers are becoming savvier, senior living operators must look externally for experience and inspiration for moving the needle on occupancy. ...
by Lauren S | Oct 9, 2024 | Business
Ever wonder why certain companies decide to do a complete branding overhaul? Almost any company you can think of has refreshed their look at one point or another. Apple, Starbucks, Pepsi… you name it. But what is the reason behind these branding “glow-up’s”? A brand...
by Lauren S | Sep 11, 2024 | Senior Living Sales Strategies
In today’s digital age, where every click, interaction, and impression is at your fingertips, the abundance of data can be both a marketer’s dream and their biggest challenge. As a marketer it can be difficult to discern what data truly matters. In an effort to...
