by Lauren S | Aug 13, 2025 | Senior Living Sales Strategies
Clicks & Community: Highlights from our Senior Living Marketing Summit At Smart Girl Digital, we know that great senior living marketing doesn’t just generate leads, it builds trust, nurtures relationships, and helps families take the next step with confidence. That’s...
by Lauren S | Jul 16, 2025 | AI
Senior living sales and marketing professionals are embracing AI tools, like ChatGPT, to write emails, captions, blogs, and more. Generative AI solutions are exciting to explore for senior living content plans and content creation. But…are you missing out on...
by Lauren S | Jun 11, 2025 | Business
Let’s be real: Most senior living communities can’t afford to waste ad dollars on a low-performing paid search strategy. Yet, without a strong Google Ads strategy in place, that’s exactly what happens. Google Ads for Senior Living If you’ve ever asked, “Why are we...
by Lauren S | May 13, 2025 | Marketing Automation
How The Gatesworth Used Smart Automation to Build Trust, Save Time & Spark Move-Ins Table of Contents: Client Overview The Challenge The Automation Solutions Overall Results Automation Overview & Impact Lessons Learned & Best Practices What The Data Says...
by Lauren S | Apr 9, 2025 | Senior Living Sales Strategies
Senior living operators face increasing pressure to grow occupancy rates and generate high-quality leads — all while minimizing costs. Many communities have traditionally relied on third-party referral companies to fill vacancies, but this approach is becoming less...
