by Katie H | Apr 15, 2022 | Business
No one can deny how important online marketing is for the senior living industry. Even if all you have is a minimal website and Google Business profile — that is a good starting point to be seen by those searching for senior housing options. The reality is, in...
by Katie H | Mar 16, 2022 | Business
Are you utilizing automation in your senior living marketing strategy? Marketing automation is the process of streamlining, scheduling, and measuring specific marketing activities, like email messages, in a sequence (or workflow).And there are many benefits to...
by Katie H | Feb 8, 2022 | Business
How are you driving qualified inquiries to your community? With an increasing reliance on digital, senior living communities must be proactive in how to reach families seeking local options for a loved one. Does your senior living community have a system for driving...
by Katie H | Feb 7, 2022 | Business
3 Reasons Your Business Needs a Digital Sales Funnel Surely, if you are reading this, you know what a funnel is. But…just in case, for those who are not 100% clear, let’s take a simplified look at what a funnel is… A DIGITAL SALES FUNNEL A digital sales funnel is...
by Katie H | Dec 15, 2021 | Business
The role of Fractional CMO has grown in popularity in recent years…for many reasons. Modern business models embrace the value that fractional leadership can bring to their business. With years of experience to produce a smart and proven strategy, plus a team to...
