Smart Digital Strategy

Expert Guidance & Best Practices

Data-driven Recommendations

Don’t fall into the trap of shiny object syndrome.

A smart digital marketing strategy can get you the results your business needs! 

A digital marketing consultant in this context can help to give your brand image a precise shape in the market as a whole.

Book Your Call

Finding The Right Automation Partner:

The truth is…senior living operators need to use marketing automation to get the most out of their sales & marketing strategy.

Marketing automation services with Smart Girl Digital are designed to help senior living marketing team get a jumpstart on implementing campaigns to support the sales process.

Senior living marketing automation services include expert-led strategies, a library of campaign frameworks, and technical expertise in all the right automation platforms.

Request a Digital Discovery Call to discuss your marketing needs.

Book Your Call

Effective Marketing Automation Solutions to Support Your Sales Team

Senior living sales and marketing can be a lot of work.  Supporting sales and driving new leads means that your marketing team (and sales process) needs to be automated.

Marketing automation can reduce redundant busy tasks clogging your sales team’s task list while delivering the right message at the right stage of the customer journey.   

With a Smart MAP Solution, we can:

  • Help you design the right customer journeys for each of your audiences
  • Set up the machine of Marketing Automation
  • Manage the ongoing monthly tasks of optimizing and implementing new campaigns. 

This allows you and your sales team to be more productive and strategic. Your leads are being automatically nurtured by the systems we put in place. We focus on how to make the right connections at any point in the buyer’s journey.

Ready to get started?

Book your call

Request a free Senior Living Strategy Call

Request a Digital Discovery Call to discuss your marketing needs.

Book Your Call

How Our Smart MAP System works

Smart Girl Digital’s process is designed to make it easy as we guide you through the steps you need to take to craft your business’s next marketing funnel.

Integration

We integrate a full service suite of tools with your website, your sales CRM, your social media accounts, Google Analytics, and your team’s appointment calendar.
The Smart MAP System include:

♦ Website tracking
♦ Form creation & autoresponders
♦ Sales notification
♦ Appointment Calendar
♦ Automated email workflows
♦ General email newsletter workflows
♦ Call tracking
♦ Landing page creation
♦ File management
♦ Full circle customer tracking & attribution reporting
♦ Customizable reporting dashboard
♦ Sales CRM integration
♦ Social scheduling
♦ Appointment calendar management

Website Tracking & Set Up

Next, we install website tracking capabilities that deliver insights and data to your sales team based on a website visitor’s journey. We update and install conversion forms for your existing conversion points on your website.

Mapping & Implementation

Finally, we begin mapping out your customer journeys to establish an effective flow of communications that help you, your sales team, and your business stay top-of-mind.

Every automation mapping process is unique. Smart Girl Digital takes time to strategically understand your buyer’s journey and pinpoint the moments that matter so your brand is presented to the right customer, at the right time, in the right way.

Book Your Call

Frequently Asked Questions…

What is marketing automation?
Marketing automation is the process of streamlining, scheduling, and measuring specific marketing activities, like email messages, in a sequence (or workflow).

Marketing automation primarily focuses on your email strategy. However, SMS, chatbots and personalized website experiences can now be set up via smart and strategic automation workflows

What role does marketing automation play in my inbound marketing strategy?
Your inbound marketing strategy is focused on attracting your ideal audience to your business using value-add content. It provides a method for your business to continue the conversation with your audience after they’ve received the content you’ve created.
Why is marketing automation so important?
Marketing automation helps small and growing businesses stay competitive and relevant by creating efficient systems for client acquisition, lead nurturing, and sales follow up.

For larger businesses, smart automation helps streamline systems and communications among sales, marketing, and customer service departments. This allows larger organizations keep up with customer journeys.

In all cases, marketing automation helps your marketing team improve ROI of your efforts through targeting the right audience, delivering the right message, and tracking the results along the way to ensure budgets are maximized for results.

What marketing automation tools should I use?

There are thousands of marketing and automation tools on the market today. To find the right tool consider the following:

-Current Needs

-Budget

-Desired Functionality

For more on automation tools, we wrote Marketing Automation: Making the Decision from A to Z complete with a Quick Reference Guide on some of our favorite platforms.

Should I hire an agency for our marketing automation plans?
You do not need an agency to implement marketing automation in your business. You will want to have a team who understands both the creative side and the technical side of your martech platforms.

If you are just getting started with marketing automation, it may be helpful to hire an automation expert to help develop the strategy and train the team. Often automation agencies can provide full service automation strategy and implementation for less than hiring full time team members.

What types of marketing automation do I need for my business?

The type of marketing automation you need for your business depends on several factors. At a minimum, we recommend businesses the following types of campaigns:

  • Lead Generation Opt-in Funnel
  • Lead Nurturing Workflow
  • Monthly (or Quarterly) Newsletter 
  • Promo Campaign
  • Post-Sales Follow Up
  • Cold Leads Workflow
Who benefits from implementing a marketing automation strategy?
Everyone wins when you have an effective marketing strategy. Your customers are receiving valuable information at the right time. Your branding and messaging is consistent.

Your sales team is operating more efficiently because you’ve removed redundant follow-up tasks and helped streamline their appointment setting process.

Your bottom line is improved by more efficiently moving customers through the buying journey and the sales team is only focused on those people most likely to buy from you.

Plus, marketing automation can create more opportunities for increasing lifetime customer value through cross-selling and reordering.

What is a marketing automation consultant?
A marketing automation consultant can come in to your business and help you optimize your current automation strategy. A consultant can also help you and your team get a jump start on implementation through guided training and best practices.

Have more questions? Let’s Chat…

Complete this form and a Smart Girl will connect with you to answer all of your marketing automation questions.