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Senior Living Event Marketing Best Practices: How to Plan, Promote, and Convert More Prospects in 2026
Senior living marketing events have been a staple strategy for decades...and for good reason. Events bring people into your community, create an experience based on genuine interests, and lower the emotional tension that prospects often feel when stepping into a...
Where to Connect: Senior Living Conferences in 2026
A new year means a new conference calendar and fresh opportunities to learn, grow, and connect in senior living. From leadership summits and dining conferences to marketing-focused events like SMASH and SHN’s Sales & Marketing Conference, 2026 is packed with...
GEO, LLMO, Zero-Click Visibility…2026 Trends for Senior Living Digital Marketers
The senior living industry is heading into 2026 with high demand, shifting expectations, and new technologies that are changing how communities attract and serve residents. Occupancy is projected to push above 90% as demand outpaces new supply, while workforce and...
The Great Divide: Bridging the Gap Between Sales and Marketing in Senior Living
Sales and marketing teams in senior living are working harder than ever. Both sides are passionate about what they do. Both care about helping families find the right community. And both ultimately want the same thing - healthy occupancy and census growth. So why does...
Senior Living Marketing Strategy that Sticks: The Smart Way for Operators to Get Results
Senior living marketing leaders are often overwhelmed by the pressure to generate qualified leads, manage complex tech stacks, and balance competing demands from ownership and sales teams. This article explains why a strategy-first approach is critical for driving...
Clicks & Community: Highlights From Our Senior Living Marketing Summit
At Smart Girl Digital, we know that great senior living marketing doesn’t just generate leads, it builds trust, nurtures relationships, and helps families take the next step with confidence. That’s exactly why we created Clicks & Community: The Senior Living...
AI in Senior Living: 5 Game-Changing Ways to Market Smarter (Not Harder)
Senior living sales and marketing professionals are embracing AI tools, like ChatGPT, to write emails, captions, blogs, and more. Generative AI solutions are exciting to explore for senior living content plans and content creation. But...are you missing out on...
Hyper-Local Google Ads for Senior Living: How to Turn Nearby Families into Move-In Tours
Let’s be real: Most senior living communities can’t afford to waste ad dollars on a low-performing paid search strategy. Yet, without a strong Google Ads strategy in place, that’s exactly what happens. Google Ads for Senior Living If you’ve ever asked, “Why are we...
Smart Girl Case Study: How The Gatesworth Turned Automation Into Authentic Connection
Table of Contents: Client Overview The Challenge The Automation Solutions Overall Results Automation Overview & Impact Lessons Learned & Best Practices What The Data Says Differentiating Your Automation Campaigns From Your Competitors The Gatesworth is a...
Senior Living Digital Marketing Funnel: Break Free from Third-Party Referral Reliance
Senior living operators face increasing pressure to grow occupancy rates and generate high-quality leads — all while minimizing costs. Many communities have traditionally relied on third-party referral companies to fill vacancies, but this approach is becoming less...
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Senior Living Event Marketing Best Practices: How to Plan, Promote, and Convert More Prospects in 2026
Senior living marketing events have been a staple strategy for decades...and for good reason. Events bring people into your community, create an experience based on genuine interests, and lower the emotional tension that prospects often feel when stepping into a...
Where to Connect: Senior Living Conferences in 2026
A new year means a new conference calendar and fresh opportunities to learn, grow, and connect in senior living. From leadership summits and dining conferences to marketing-focused events like SMASH and SHN’s Sales & Marketing Conference, 2026 is packed with...
GEO, LLMO, Zero-Click Visibility…2026 Trends for Senior Living Digital Marketers
The senior living industry is heading into 2026 with high demand, shifting expectations, and new technologies that are changing how communities attract and serve residents. Occupancy is projected to push above 90% as demand outpaces new supply, while workforce and...
The Great Divide: Bridging the Gap Between Sales and Marketing in Senior Living
Sales and marketing teams in senior living are working harder than ever. Both sides are passionate about what they do. Both care about helping families find the right community. And both ultimately want the same thing - healthy occupancy and census growth. So why does...
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